Saturday 3 September 2022

Sunil Chhetri’s First Ever FMCG collaboration with Country’s leading nut butter brand PINTOLA for their natural & organic product range

Chandigarh: The leading superfood brand Pintola announces its collaboration with the legendary football player and the Captain of the Indian Football team Sunil Chhetri. Pintola a home-grown brand rooted in its values and commitment to offer world class quality products, has been one of the leading nut butters’ brand in the country today offering widest array of nut butter range across. Not only this, within 10 years of its foray in the market the brand is leading the pack in its category when it comes to online sales across e-commerce platforms. 

Sharing his elation on this association, Mr. Anand (Owner of) Pintola added, "Sunil Chhetri and Pintola embodies similar values of rootedness, perfection, consistency, and performance and most crucially promoting the idea of healthier India to this generation. Mr. Chhetri personifies consistency and our brand is dedicated towards helping the country to stay consistent on their fitness journey and thereby becoming the best version of themselves and who better than Mr Chhetri who has been the best soccer player of the country for close to two decades now.
 Mr. Chhetri's 'no compromise attitude' is an inspiration for many, similarly, at Pintola we imbibe no compromise when it comes to ensuring the quality world class range of natural nut butter range.

Notably, this is going to be Sunil Chhetri's first ever collaboration with an FMCG brand in the country.  Sharing his views on association Sunil Chhetri further added, "It is an absolute delight and pleasure to associate with Pintola for their natural & organic nut butter range. As an athlete, I have been extremely cautious of my associations and what I represent when it comes to health & Fitness as its closest to my heart and what I have been able to pull off in last 2 decades of representing my country at the highest level. In fact, my own team visited the manufacturing unit of Pintola based in Himmatnagar and we were truly amazed by the quality standards imbibed across their value chain in offering nothing but the best in every pack. Indeed it is safe to say that Pintola is a truly “Make in India” offering to the world. I chose Pintola because of its true commitment to quality and world standard product range of all-natural peanut butter which is healthy, organic & truly natural.

Pintola and Sunil Chhetri's collaboration shall open newer realms of healthy eating options in the country, adding sports enthusiasts to its existing wide consumer base. The teaser featuring Sunil Chhetri shall be digitally released on 3rd September which shall be followed by the release of the main video commercial on the 4th of September. 

Pintola boasts of a premium basket size of 21 products and aims to cater to, a consumer size of 100 Million in the near future.

No comments:

Post a Comment