New Delhi, 20th June: 360 Realtors, India’s largest real estate advisory company, is planning 10 virtual Real Estate exhibitions, in the upcoming quarter. The company is targeting a Gross Transaction Value (GTV) of around INR 1000 CRORES. These events will be conducted all over the world including Pune, Bangalore, Mumbai, NCR, in India and Dubai, Kuwait, Bahrain, Oman, Qatar in GCC
Home purchase is generally perceived as a high involvement decision & conducting most of the customer interactions over the web is a little challenging. However, the lockdown period demonstrated that real estate, like any other asset class, can be smoothly transacted over the web. All it requires is an engaging and transparent platform that can reach out to the target audience, pique their interest effectively, address the pain areas & facilitate smooth transactions.
The company is conducting its maiden virtual property show in Pune, on 20th & 21st June, from 10:00 AM to 10 PM. Named as E-Propshow, based on the organization’s flagship offline Real Estate event, Propshow, it is believed to be one of the biggest virtual Real Estate events in the country.
“Propshow is our flagship event that is conducted all over India, offering multiple properties under a single roof. Post-COVID, as we are stepping up our digital game, the E-Propshow is our maiden initiative to conduct a large scale virtual property exhibition that will showcase a wide range of properties alongside unprecedented offers under a single window.” Quoted Mr. Ankit Kansal, Founder & MD, 360 Realtors
More than 20+ developers from Pune including Godrej, Majestique, Kolte Patil, VTP, etc. will be showcasing their projects in the event. There will be numerous unheard offers such as 10:90, 20:80, free kitchen cabinets, & much more
“The event is expected to garner over 10,000 registrations. Even if 50% turns-up, we can expect around 5000 unique visits. This probably will be the biggest turnaround in a single event. It can easily result in sales of INR 150 Crores (Gross Transaction Value). “ Added Mr. Kansal.
In a new normal, virtual events and property exhibitions will continue to drive Real Estate marketing and will be actively used by real estate advisories, developers & marketers. However, to make it more effective in terms of generating leads & improving conversions, it is essential to make them more interactive and engaging. Pure vanilla-type events with a key focus on just selling a product might not augur very effective in the longer run. With the right application of immersive and experiential technologies, events can offer a very engaging, personalized, & customer-centric platform to discerning home buyers.
In the Propshow conducted by 360 Realtors, the main platform has been created with the help of WebGl, a 3 D platform that replicates the atmosphere of a real-world property event virtually. There will be digital counters of various developers, webinar sessions, chat options, video/ audio call facilities so that a visitor can navigate hassle-free, learn more about various properties & payment plans and accordingly make informed decisions.
No comments:
Post a Comment