Tuesday, 30 June 2020
Dr Harpal S. Selhi busts all the myths about Knee Replacement
Sunday, 28 June 2020
*रक्तदान शिविर में 80 यूनिट रक्तदान किया गया ꫰꫰*
Friday, 26 June 2020
Real estate remains preferred asset class for investors: Housing.com & NAREDCO Survey
Real Estate remains preferred asset class for investment (35 per cent) followed by gold (28 per cent) and fixed deposits (22 per cent)
● 59 % of respondents think overall economic scenario will either remain at the current levels or may
MUMBAI/ NEW DELHI, 17th JUNE 2020: The real estate consumer remains positive with regard the economic scenario and income stability for the coming six months; according to ‘Concerned yet positive – The Indian Real Estate Consumer (April – May 2020)’ a report jointly released by Housing.com and National Real Estate Development Council (NAREDCO). Real estate (35%) is still perceived as the preferred mode of investment, followed by gold (28%); Fixed Deposits (22%), Stocks (16%); and homebuyers are likely to slowly return to the market in the coming six months.
Price-points of residential realty have remained muted for the past few years, but are still a key deterrent, with the perception of being still unaffordable. This was the response from nearly half of the potential homebuyers surveyed, who are currently staying in rented accommodation.
A majority of respondents surveyed (73%) comprise ‘first time homebuyers’, who are looking to buy a ‘ready-to-move-in-house’ for end-use and are from the age group of 25-45 years. While 60% of respondents opined that for the next six months, they would prefer a ready-to-move-in property, 21% said they were okay with a property with a delivery timeline of maximum one year.
The survey was conducted in April and May 2020, through a random sampling technique for a fair representation across regions. The insights presented in the survey entirely represent the view of more than 3,000 potential homebuyers.
Going forward, NAREDCO believes, real estate will be ‘positive’ for both end-users and investors in the post-COVID-19 world. Those living in rental homes have realized the importance of being in their own homes while NRIs facing challenging times in their present domiciles are looking at creating a safe haven ‘back home’ in India. Demand for additional space for home offices is on the rise, with need for more efficient layouts. The importance of common amenities, business centers and more open spaces will be an inherent part of the new demand criteria in the post COVID-19 world.
Housing.com, which is owned by Singapore-based Elara Technologies that also runs Makaan.com & PropTiger.
Mr. Dhruv Agarwala, Group CEO, Housing.com, Makaan.com &
"This survey has established again that credible developers and ready to move in or nearing completion properties are preferred by prospective customers, who are largely end-users. With the significant correction in stock markets and the continued volatility, it is not surprising that real estate has become the top choice as an investment asset class," Agarwala added.
Dr Niranjan Hiranandani, Founder-Chairman, Hiranandani Group and CMD, Hiranandani Communities and National President – NAREDCO said, “The pandemic has not only shaken up the economy, it has further added to the distresses of real estate, which was already reeling under pressure post the Tsunamis of economic reforms, including demonetization, GST and RERA. This pandemic has come as a rude setback for our industry and the allied sectors. In the current scenario, we can see a change in consumer behavior and perception, of owning a house with safe and secure surroundings, which will be the driving force for demand. As an industry, real estate needs to adapt to a tech-savvy future in terms of digital platforms for sales and marketing as also adopt enhanced automation at sites, given the obvious challenge of being dependent on migrant labor. As we prepare for opening up the economy in a phased manner, the industry will need enough financial cushioning to deliver homes as also get the industry back on its feet.”
Adding to it Mr. Rajeev Talwar, Chairman, NAREDCO and CEO, Director DLF Limited said,” While the sector recalibrates the approach to stay afloat in these challenging times, we are moving towards a more digitally inclined world. The overall behavior of the consumer has changed to Save more, spend less and invest smart model. Real estate has always been less volatile as compared to share markets making it the safest investment available, the preference of this new age home buyer has also changed owing to the crisis and it is imperative for us to adapt to new technologies that will ease the entire home buying process for this new age home buyer.’’
Click on the link for full report: https://housing.com/research
Sushma Group starts possession of its 11th Project 'Joynest MOH 1'
Chandigarh: Having delivered 10 iconic projects earlier in the Chandigarh tricity region, Sushma Group has started the possession of its 11th project 'Joynest MOH1' on PR-7 Airport Ring Road in Mohali. Spread over an area of 10.75 acres, it is realty major’s first project of its Joynest (value homes) series and the first project being delivered on this part of Airport road in Mohali region. The group is looking at a total investment of Rs 300 crore into the project, which is being partially funded through internal accruals and partially through sales and institutional funds from LIC Housing Finance.
The residential project will offer a total of 13 towers with 9 floors in a built up area of 12 lakh sq. ft. and in the first phase of possession, out of 950 units the group is delivering 216 units in three towers. MOH 1 comprises of 2 and 3 BHK apartments available in respective configurations of 1080 sq ft to 1488 sq ft. Joynest MOH 1 offers ample green space along with basement parking and is equipped with all the amenities such as gymnasium, card room, landscaped gardens, club house, meditation and yoga pavilion. An amphitheater and a party lawn will also be there to fulfill the entertainment needs of its occupants.
Designed intricately by the top architects, the project provides proper ventilation and ample natural light to each unit. It has been designed with the vision to give the inhabitants maximum space without compromising on great looks. Apart from the internal placement of the towers and units, the project is constructed on the Airport road and provides direct connectivity with Chandigarh, Punjab, Haryana, Delhi and Himachal Pradesh.
While talking about the project, Mr. Prateek Mittal, Executive Director of Sushma Group said, “Tier II and Tier III cities are witnessing a boom in the real estate sector following the recent government policies and announcements. Joynest MOH1 is one its kind project in the affordable category with highest standards of quality being provided in a budget that suits the masses. This project will help us make a significant contribution towards the government’s vision of Housing for All”.
“We have started the delivery of our first project of affordable housing- Joynest series within a timeframe of approx. 39 months from the start of construction.”, he further added.
Monday, 22 June 2020
DIGICOMM launches Digital EDGE services to help clients generate more leads online
New Delhi: NCR based digital marketing firm, Digicomm Marketing Services LLP has launched a first of its kind integrated online marketing plan to help its clients generate more leads and overcome the problem of sales which has suddenly engulfed the entire economy during lockdown. The services include virtual tours, lead generation campaigns over social media and major search engines, designing marketing & communication collaterals along with helping clients with integration of online payment gateways. Through this service the agency aims at making its client go online which starts from designing communication collaterals to helping the client convert its buyers via virtual and 3D tours and finally helping the payment process via online payment gateways.
Dushyant Sinha, founder of Digicomm Marketing Services LLP, says, “The sudden crisis brought by the Covid 19 pandemic taught us a lot of things which otherwise would have taken the Indian business houses to learn in another 1 decade. The pandemic taught the entire business fraternity to go online - and it was not just the sellers but also the buyers who came online to make purchases and purchases as big as buying houses.”
He adds, “at Digicomm we quickly understood the problem and came up with a unique solution under DIGITAL EDGE. We gave our clients a package which included hand holding from step 1 of searching for a prospective client to converting it into a sale. It’s now the need of the hour. Wether it’s about building trust amongst buyers, reaching out to your prospective buyers or converting your sales, everything has taken a paradigm shift. Realestate sector which people expected to be badly hurt, have performed exceptionally well. Not many but few who used the digital platforms and digital marketing techniques to sell, have sold humongous number of units during lockdown. We ourselves have been working closely with many realty companies and have ourselves helped many to do commendable sales.”
With over 70% increase in online traffic and the entire country locked inside their homes and still not able to roam around freely, the population has been quite quick in adapting to the ‘new normal’. And now the new normal is about how strong are you on your online marketing domains and are you ready for the change. The change, as experts believe is now inevitable. Either the business houses will have to adopt to the new normal or they will perish.
Digicomm is one of the top digital marketing agencies in India which has in a short span of time created a niche market for itself. They have excelled in sectors like real estate, start ups, hospitality and education. They have been known for their exemplary services at brands like Mahagun, Ajnara, Gaurs Group, Raheja Developers, Saya Homes, Migsun and many more. The agency is one of the most trusted agencies in the country which has been working with clients across India and in countries like UAE, Singapore and London.
Saturday, 20 June 2020
Punjab Police Constable Jaspuran Singh Dhillon pays a musical tribute to Bollywood
Jaspuran Singh Dhillon, Constable, Indian Reserve Battalion of Punjab Police, who is currently posted at the Chandigarh DGP office, has paid a musical tribute to the three Bollywood actors, who left this mortal world recently. The tribute is in the form of a cover song - Zindagi Ka Safar, which was released here today.
Jaspuran is very passionate about singing from early childhood days. He has won several prizes in the field of singing and theatre. It is his first debut song under the banner of Tape Tune Records, while few more professional work is underway with the banner.
Team Creative has directed the video, who has already directed many feature films including Proud to Be a Sikh and London Singhs, etc. Jitin Bajwa is the Music Director of this song. Editing and post production work is done by MJ Studio Mohali.
Jaspuran is 2-times Gold Medalist at All India Inter University Lok Geet, Semi Finalist of Aawaz Punjab Di - Season 5 of MH1. He became a theatre artist at a tender age of 10 years. He is still passionate about theatre.
Jaspuran Singh Dhilon said, “I am a singer from my heart. This song is a tribute to the departed souls of Bollywood on behalf of the Punjab Police. I have been watching the film personalities keenly and get inspired to do some creative work on own. This song is a tribute to Rishi Kapoor, Irrfan Khan and our beloved Sushant Singh Rajput, who left the world too soon.”
Manjot Singh Jawand, Director, Team Creative, said, “We are proud to be associated with this song. Our team has directed several feature films. We support emerging singer.”
360 Realtors eyes sale of over 1000 crores in next quarter through Digital Platform
New Delhi, 20th June: 360 Realtors, India’s largest real estate advisory company, is planning 10 virtual Real Estate exhibitions, in the upcoming quarter. The company is targeting a Gross Transaction Value (GTV) of around INR 1000 CRORES. These events will be conducted all over the world including Pune, Bangalore, Mumbai, NCR, in India and Dubai, Kuwait, Bahrain, Oman, Qatar in GCC
Home purchase is generally perceived as a high involvement decision & conducting most of the customer interactions over the web is a little challenging. However, the lockdown period demonstrated that real estate, like any other asset class, can be smoothly transacted over the web. All it requires is an engaging and transparent platform that can reach out to the target audience, pique their interest effectively, address the pain areas & facilitate smooth transactions.
The company is conducting its maiden virtual property show in Pune, on 20th & 21st June, from 10:00 AM to 10 PM. Named as E-Propshow, based on the organization’s flagship offline Real Estate event, Propshow, it is believed to be one of the biggest virtual Real Estate events in the country.
“Propshow is our flagship event that is conducted all over India, offering multiple properties under a single roof. Post-COVID, as we are stepping up our digital game, the E-Propshow is our maiden initiative to conduct a large scale virtual property exhibition that will showcase a wide range of properties alongside unprecedented offers under a single window.” Quoted Mr. Ankit Kansal, Founder & MD, 360 Realtors
More than 20+ developers from Pune including Godrej, Majestique, Kolte Patil, VTP, etc. will be showcasing their projects in the event. There will be numerous unheard offers such as 10:90, 20:80, free kitchen cabinets, & much more
“The event is expected to garner over 10,000 registrations. Even if 50% turns-up, we can expect around 5000 unique visits. This probably will be the biggest turnaround in a single event. It can easily result in sales of INR 150 Crores (Gross Transaction Value). “ Added Mr. Kansal.
In a new normal, virtual events and property exhibitions will continue to drive Real Estate marketing and will be actively used by real estate advisories, developers & marketers. However, to make it more effective in terms of generating leads & improving conversions, it is essential to make them more interactive and engaging. Pure vanilla-type events with a key focus on just selling a product might not augur very effective in the longer run. With the right application of immersive and experiential technologies, events can offer a very engaging, personalized, & customer-centric platform to discerning home buyers.
In the Propshow conducted by 360 Realtors, the main platform has been created with the help of WebGl, a 3 D platform that replicates the atmosphere of a real-world property event virtually. There will be digital counters of various developers, webinar sessions, chat options, video/ audio call facilities so that a visitor can navigate hassle-free, learn more about various properties & payment plans and accordingly make informed decisions.
Wednesday, 17 June 2020
Luxury is stable inspite of Covid scare: say experts
Feeling more bullish about the luxury market, Nayan Raheja of Raheja Developer said, “I see far fewer numbers moving in mid-segment because of job security but luxury is doing good. Last month we did the highest sales because of two projects in Delhi and Gurugram. I see a new segment opening up which is the farmhouse where people are isolated yet connected. People want access to open space. People who are stuck in apartments will be missing freedom of the farm. There will be an emergence of shifting to large spaces as nothing is more important than the well-being and people have now realized it more than ever. That emergence is happening and we can see that in numbers.”
Saying that the demand for perfect homes is increasing, Yukti Nagpal, Director, Gulshan Homz, added, “Requirement of aspirations is much on the rise. We are getting general inquiries who want to understand what additional features you are going to add to your property. I am seeing an increasing shift towards wellness as everyone is thinking about health and how well their house is meeting their need to live a healthy lifestyle. So, luxury homes will be wellness homes in the coming times.”
Talking about the growing trend of having a home that has all the amenities, Mona Jalota, founder, Krypton Global Investments, said, “I have been operating a lot in South Mumbai and noticed a trend as larger families who have spaces in buildings moving into projects that have amenities within the complex. Some of them sold these properties and preferred to live on rent. Globally, all our inquiries from NRI clients who want to come back home are looking at wellness projects and projects that have all the amenities.”
Reacting to the renewed interest of NRIs, Ananta Raghuvanshi, Sr. ED, Sales & Marketing, Experion, said, “Qualified people are losing jobs overseas but they will not pack up overnight and come back here. But it translates into them having a safety net in their mother country where their family can come and live without compromising on the lifestyle that they are used to. NRIs will also be looking at the holiday home segment whether it is in the mountains or forest, etc.”
On marketing strategy for luxury homes and sales of luxury, Karan Kumar, CMO, DLF Ltd, said, “Because of COVID people have realized the importance of environment. Over the last 60 days in one segment of the super-luxury segment, we closed business of around Rs 100 crore and in other projects also we closed sales of around Rs 100 crore. Marketing should be looked at how regular the channel of communication you can have with all your stakeholders. People are interested in projects that cater to wellness. Our interaction was on various platforms through digital, messages, etc. We tried to keep the community informed that their investment is safe. A lot of deals in the last 60 days to the NRIs happened through video calls.”
Talking about the change in the design of luxury homes after the current pandemic situation, Amit Goyal, CEO, Sothebys International Realty, said, “Yes, people want more open space. They want a home office, small gym area, yoga space within the house, and other recreational spaces inside the home. People will need more amenities in the house. Post-Covid will be a bit different the way people live, work-out, and entertain.”
Discussing whether the investment in the luxury market is capital preservation or capital appreciation in India and demand of luxury segment in India, Vikas Wadhawan, Group CFO, Housing.com, PropTiger.com & Makaan.com, said, “Capital appreciation will take some more time. Looking at Indian psyche real estate and gold are considered safe investments; I see money will move towards real estate for the next couple of years. NRIs will also drive demand in the luxury segment.”
Realty WEBSERIES is an initiative which during the lockdown has given a new paradigm to how realty shows were watched. The series of live webinars is being watched by thousands across the nation gets millions of views within a few hours. The platform has delved into discussing important aspects of the realty sector which post COVID 19 pandemic in India the viewers want to understand.