ITC’s Mangaldeep Agarbatti joins hand with Shrine Board
Chandigarh. On the cusp of this year’s auspicious Navaratras, ITC’s Agarbatti brand Mangaldeep Treya has joined hands with Shri Mata Vaishno Devi Shrine Board, Jammu & Kashmir to offer special langar seva to innumerable devotees of the Mata Vaishno Devi Temple during the 9-day of the Navaratras, which witnesses one of the largest gathering of pilgrims. Mangaldeep’s popular agarbatti variant ‘Mangaldeep Treya’ will also be contributing for the “Shatchandi Maha Yagna” conducted during the Navaratras, at the devout temple. ITC’s Mangaldeep has also committed to extend its support to the ‘Mata Vaishnodevi Langar Seva’ not only for this Navaratri but for the two Navaratri periods in a year. In 2018, the Vaishno Devi Temple received over 85-lakh ‘Yatris’. Each year, the temple witnesses a footfall of over 3-lakh pilgrims during the Navaratras alone. Speaking on this occasion, Mr. Ravi Rayavaram, Chief Executive, ITC’s Agarbatti Business said “We at IT...