The Ranjha Releases Official Version of Viral 'Muqabala' Freestyle withMass Appeal

The Ranjha has released the official version of his viral freestyle 'Muqabala' today via Mass Appeal. Building on the enormous success of the original, this release is poised to captivate an even larger audience.

The freestyle has been unescapable on the internet ever since the clip was uploaded in late January. The video, where The Ranjha can be seen rapping infectious bars as part of The Lehar Movement cypher in Chandigarh, has received more than 30 million views across social media platforms including Instagram, TikTok, YouTube, and Twitter. Many users across the world have been sharing their own renditions of the freestyle on their social media accounts for the past two months. Celebrities and popular accounts who have shared the clip include Lil Duval, Ebro Darden, GRM Daily, and RapTV among others. Its widespread appeal has sparked discussions and praise from various corners of the hip hop community.

The official audio is now here, with production from The Kidd who is best known for his extensive work with Sidhu Moose Wala. Featuring the same raps from the viral freestyle and now aided by booming production, 'Muqabala' is here to stay. Enhanced by Ihe Kidd's distinctive beats, the track elevates The Ranjha's raw, compelling verses to new heights, promising to be a staple in playlists and radio rotations.

Mass Appeal is thrilled to bring this electrifying piece to fans and new listeners alike. This release not only puts The Ranjha in the spotlight but also highlights Mass Appeal's role in promoting talented artists.

You can listen to 'Muqabala' on all major music streaming services - [One Link]

AA

Airtel has developed an industry-leading IoT solution that combines connectivity, Google Cloud AI services, and application software

May 13, 2024 — Bharti Airtel (“Airtel”) and Google Cloud today entered into a long-term collaboration to deliver cloud solutions to Indian businesses. The strategic collaboration will offer a suite of cutting-edge cloud solutions from Google Cloud to fast-track cloud adoption and modernization for Airtel’s customers. In addition, Airtel will provide a suite of cloud managed services to its customer base of more than 2,000 large enterprises and one million emerging businesses. Through this collaboration, the two companies are targeting the large and growing Indian public cloud services market, which is expected to reach $17.8 billion by 2027, according to IDC.*

The two companies will bring together their unique strengths of connectivity and AI technology to develop industry-leading AI/ML solutions that Airtel will train on its large data set. These unique solutions will drive greater value to Airtel’s customers and will include geospatial analytics solutions with advanced location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking; voice analytics solutions for superior conversational applications trained across languages; and marketing technology solutions to forecast consumer behavior, perform tailored audience segmentations, and streamline content creation with high-precision contextual ads at reduced costs.

 

In addition to these offerings, Airtel has developed an end-to-end IoT solution designed for the utility sector that combines connectivity, Google Cloud services, and application software under one offering, enabling seamless, hassle-free, and faster deployment.

To power its cloud-based solutions business, Airtel has set-up a managed services center in Pune with 300+ experts who are being extensively trained to champion Google Cloud services and develop world-class tech solutions.

Gopal Vittal, MD & CEO, Bharti Airtel, said: “As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart and center of this change. We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve problems.” 

Thomas Kurian, CEO, Google Cloud, added: “Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences.”

Airtel will also leverage Google Cloud’s gen AI capabilities to transform its customer experiences and interactions across its offerings of mobile, broadband, and digital TV, and to streamline its internal processes and operations. Airtel will also extend these capabilities to its B2B customers in India and globally.

108 Ambulance Conducts First Responder Program at Heritage International School, Bikhi, District Mansa

Mansa, 11 May 2024: 108 Ambulance, a leading healthcare service provider in Punjab, took a significant step towards enhancing community well-being by organizing a First Responder Program at Heritage International School, Bikhi, District Mansa today. The primary objective of this program is to provide students with the vital knowledge base for dealing with any medical emergency and be hands-on with first aid assistance. The program was organized in the presence of Chairman Suresh Singla, Principal Dilpreet khurana, Science teacher Deepak Sharma, Sst Teacher Diljeet Kaur, Cluster Leader Money Kumar, and FRP Trainer Jaswinder Singh.

First aid is administered in critical moments and prompt actions can drastically improve survival rates and reduce the severity of the situation. One of the primary advantages of this program is a heightened level of confidence and competence during emergencies. Recognizing this benefit, Ziqitza Healthcare, held training sessions under the direction of Mr. Jaswinder Singh, a FRP trainer. Essential first aid procedures for situations like CPR, heart attack, bleeding, fractures, snake bites, fainting, choking, hypoglycemia, etc. were covered in the session. A hands-on presentation was incorporated to improve the student's understanding of the emergency case management process. 58+ Students and staff attended the session.

Divulging details about the Program, Mr. Manish Batra, Project Head of Ziqitza Healthcare, said "Our main aim of organizing this event in the Heritage International School, Bikhi, District Mansa, was to enlighten students about the significance of first aid and how it helps minimize the seriousness of the injury if provided timely to patients.”

“In the contemporary world, it has become significant to be attentive to the role of first aid especially during medical emergencies. Therefore, we hope that our program comes as a helping hand because the best and most efficient pharmacy is within our own system, and I believe that it becomes an inner sense of happiness when an individual observes his help becoming life-saving for another. We will keep on organizing such programs for the betterment of society.”

Dish TV Revolutionizes Entertainment with ‘Dish TV Smart+’ Services, Offering TV and OTT on Any Screen, Anywhere

● Dish TV is the first in the industry to offer built-in OTT services along with linear TV subscriptions to all its customers.

● Customers to have the flexibility to choose from amongst popular apps.

● ‘Dish TV Smart+’ Service offers a comprehensive entertainment ecosystem with content, devices, and offers to ensure accessibility on ‘Any Screen, Anywhere’.

 

CHANDIGARH , 8 May 2024: Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India. The leading DTH provider in a first-of-its-kind move has announced its ground-breaking proposition ‘Dish TV Smart+’. This launch marks a pioneering milestone in the industry, providing customers access to TV and OTT content on any screen, anywhere, without any additional cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers to tailor their viewing experience.

 

With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enriching the overall user experience.

 

Indian Comedian and Actor Gurpreet Ghuggi, who unveiled the Dish TV Smart+ services said, "As someone who grew up in an era where entertainment wasn't readily accessible, I truly appreciate Dish TV for introducing Dish TV Smart+ Services. It's more than just merging TV and OTT; it's about bringing joy and laughter closer to people's hearts. In India, entertainment is a lifeline that connects us all, and with this innovation, Dish TV is making it inclusive, reminding us that laughter and joy should never be out of reach. With Dish TV Smart+ Services, entertainment isn't just here to stay; it's here to live, breathe, and thrive in every home, making life a little brighter for all."

 

Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, stated, “Since its inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways for people to enjoy their favourite content. With this new proposition, we are poised to make an even greater difference, setting a new standard for immersive and accessible entertainment experiences. The launch of ‘Dish TV Smart+' Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is getting smarter and bigger. In a market flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices by offering a holistic and complete entertainment solution. We firmly believe that both traditional television and OTT platforms are indispensable in today's age, and with our proposition, we aim to reaffirm their equal importance.” 

 

“At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them with unparalleled access to entertainment but also ensures that their preferences and satisfaction remain at the forefront of our endeavours. With ‘Dish TV Smart+’ Services, we are catering to all needs of a modern Indian family, staying true to our motto - Naye Bharat Ka Smart Connection,” Manoj Dobhal added. 

 

To effectively communicate this visionary proposition, Dish TV has initiated a comprehensive marketing campaign spanning multiple channels, including Television, Digital, Print, and Corporate outreach, aiming to amplify its message of entertainment accessibility on any screen, anywhere. 

 

For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications, in-app notifications, and emailers. Meanwhile, for new customers, the emphasis will be on TV and digital channels to ensure widespread visibility and awareness of the offering.

 

Mr. Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho, said, "With ‘Dish TV Smart+’ Services, we're not just introducing a new proposition; we're leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we are committed to directly engaging with consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy, and we are committed to delivering unparalleled entertainment experiences that cater to their diverse preferences and lifestyles."

 

Dish TV's transition from a DTH operator to a complete entertainment provider emphasizes its commitment to meeting evolving consumer preferences, and innovation, and its mission to elevate the entertainment experience for millions of households nationwide, setting a new standard for entertainment delivery and heralding a paradigm shift in the industry. By prioritizing customer needs and leveraging strategic collaborations, Dish TV paves the way for future innovations, further enhancing the entertainment experience for consumers nationwide.

Airtel celebrates 0.6 million 5G customers in Himachal Pradesh

5G network pans across all districts and villages

 

Shimla, May 8, 2024- Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today announced that it has 0.6 million customers enjoying 5G service in the state of Himachal Pradesh. The company has successfully deployed 5G service across all cities and districts in Himachal Pradesh reflecting a promising shift towards offering next-generation mobile connectivity. 

 

Airtel has registered a significant increase in 5G users in the past 6 months in Himachal Pradesh. The company's expansive network deployment has effectively extended its services across the entire state, greatly simplifying the process for customers to embrace 5G. From the iconic architectural marvels of Shimla to the breathtaking valleys for tourist hotspots like Spiti Valley, Dalhousie and Manali, Airtel continues to complete its rollout across Himachal Pradesh. 

Commenting on the milestone, Pushpinder Singh Gujral, CEO-Upper North, Bharti Airtel said, "We are making significant strides in building the network infrastructure required to facilitate widespread adoption of 5G in Himachal Pradesh. We express our gratitude to our valued customers who have upgraded to enjoy the power of unlimited 5G service at no additional cost. Our tireless efforts are to keep our customers consistently connected to the state's fastest, most reliable, and cutting-edge network.”

 

The rapid deployment and adoption of 5G in the country is due to multiple factors including rapid network enhancement, accelerated 5G rollout and increasing availability of 5G devices. In order to make affordable devices accessible to users, Airtel also collaborated with Poco to offer sub-10K 5G smartphones, which helped to grow its overall 5G user base in the country. Retail expansion in the region to increase physical format of stores has further augmented consumer connect to help customers upgrade conveniently to 5G service.

Airtel celebrates 1.5 million 5G customers in Haryana

 

5G network pans across all districts and villages

 

Ambala, May 7, 2024 - Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today announced that it has 1.5 million customers enjoying 5G service in the state of Haryana. The company has successfully deployed 5G service across all cities and districts in Haryana reflecting a promising shift towards offering next-generation mobile connectivity. 

 

Airtel has registered a significant increase in 5G users in the past 6 months in Haryana. The company's expansive network deployment has effectively extended its services across the entire state, greatly simplifying the process for customers to embrace 5G. From the iconic pilgrimage of Kurukshetra and Ambala to the breathtaking vistas of tourist hotspots like Aravalli hills and Sultanpur Bird Santuary to the corporate and industrial hubs including Gurugram and Faridabad, Airtel continues to complete its rollout across Haryana. 

Commenting on the milestone, Pushpinder Singh Gujral, CEO-Upper North, Bharti Airtel said, "We are making significant strides in building the network infrastructure required to facilitate widespread adoption of 5G in Haryana. We express our gratitude to our valued customers who have upgraded to enjoy the power of unlimited 5G service at no additional cost. Our tireless efforts are to keep our customers consistently connected to the state's fastest, most reliable, and cutting-edge network.”

 

The rapid deployment and adoption of 5G in the country is due to multiple factors including rapid network enhancement, accelerated 5G rollout and increasing availability of 5G devices. In order to make affordable devices accessible to users, Airtel also collaborated with Poco to offer sub-10K 5G smartphones, which helped to grow its overall 5G user base in the country. Retail expansion in the region to increase physical format of stores has further augmented consumer connect to help customers upgrade conveniently to 5G service.

Icon Music Debuts in Pahadi Music with the launch of "Dunge Naluye 2.0"

Manali May 3, 2024

Icon Music is proud to announce its foray into the rich and vibrant world of Pahadi music with the launch of Icon Music Pahadi. The debut song, "Dunge Naluye 2.0," featuring the iconic singer Vicky Rajta and popular Pahadi influencer Kiran Negi, marks the beginning of an exciting journey in Pahadi music. Pahadi singer Ajay Chauhan, director Manas Gulati, music director Asim Mangoli were also present on this occasion.

Icon Music Pahadi will collaborate with a diverse range of artists of the Pahadi music industry, from seasoned veterans to emerging talents. With plans to release over 250 songs over 3 years, Icon Music Pahadi aims to become a leading force in regional music. 

Rashna Pochkhanawala, Managing Director of Icon Music, said, "Our expansion into Pahadi music represents a natural evolution of our commitment to celebrating regional music. By providing a platform to both established and upcoming artists, we hope to contribute to the continued growth and recognition of Pahadi music on a national scale."

IVY Entertainment Private Limited (“IVY”) is an international media and entertainment company, engaged in the business movie production, acquisition & licensing of premium Films (content rights). IVY owns various rights in more than 150 high profile movies featuring superstars like Vijay, Chiranjivi, Pawan Kalyan, Nani, Vikram, Surya, Karthi, Ravi Teja, Vijay Devarakonda, Dhanush, Venkatesh, Vijay Sethupathi, Vishal, Arya, etc.

Icon Music is a division of IVY Entertainment, a new age music label which is engaged in the business of music rights (audio-visual) production, acquisition, and licensing Bollywood, Tamil, Telugu, Bhojpuri, Oriya and various other regional languages and also engaged in artist management activities .